Disclaimer: I am a Google Adsense user on my blog, but I do not pay for Google ad placements on search results. Several years ago I received an offer from Google for $100 worth of free ad placements. It was the start of a grand adventure at work. We ended up using the $100 credit to purchases ads for the eCommerce site at work and then multiplied the value of the credit. As you would imagine that led to more ad purchases (paid this time) and quite a bit of fun exploring different ad placement,. bidding, and keyword techniques. This last week, I received a very similar offer from Google. They are offering $100 if I spend $25. It’s for new customers only. I am classified as a new user because I’ve not used paid ad placements with my personal account or blog. It’s tempting to play with the credit
Self-serve station at Wal-mart. I had a gallon of transmission fluid and some aftershave. One of those late night shops. Swiped my card, and got a prompt about hitting “OK” with instructions. I looked again and wondered if I had swiped the non-mag side, so I swiped again carefully. Same error message. I read it more carefully and saw it said “insert in bottom.” I realized it was my new Amex chip card and I needed to do the new insert thing, but the self-serve station was hanging vertical, which made that awkward. That’s when the young girl with the dragon tattoos around her forearms started walking over to me. She held out her hand to take the card from me.
The ultimate puzzle in Information Technology? My grandmother hooked me on puzzles during my childhood with crossword and word search games. We bought the word game booklets for the car ride to vacations in St. Petersburg Florida. We also worked on them after school when I spent time at her house waiting for my mom to pick me up after work. Those were some good times. Now, some forty years later, I still love to solve puzzles. Finding or building solutions is what energizes me at work and it is one of the reasons why I chose Information Technology as a professional career. Every week is a new adventure. Systems and hardware will fail. There are business workflows to automate. There are new solutions sold in the marketplace. For me, it’s like that word search game just became tougher to solve! Perhaps the ultimate IT puzzle is to retire and
A fast marketing engine. It took about 8 weeks for the marketing department at Charter Communications to catch-up with my decision to cut the cable TV cord. Considering the size of Charter, I’m impressed with the turn around time to add me to the prospective customer list mailings. New subscriptions are up for Charter and the company is doing well in spite of serious market pressures from alternative forms of media content and broadband services. But wait, what just happened here? Rewarding switching and quitting over loyalty. The offer that marketers make to prospective customers for reduced rate services during the first 12 months of service continues to add friction for customer loyalty. Consider the madness. I received an offer in the mailer equivalent to the pricing I had with Charter before I cancelled my service. When Charter notified me that my special pricing was over and that my rates
We all want to be regular. Something we all have in common at work is the desire to have a regular and predictable cadence of work output. Doing so just makes life easier. It’s rewarding to our customers when they receive their goods and services within expected boundaries. It’s good for the well-being of our team dynamics and mental happiness because everyone achieves the goal together and feels the satisfaction of customer acceptance. Work methodologies agree on this concept as well. Systems such as Agile software development and Lean aim to create flow and eliminate unevenness in a system. Unevenness brings excess inventory within the system that is apparent when materials, supplies, and outputs start to collect in areas while waiting for the next step in the flow to process them. Technology Constipation. I had never really thought about excess inventory like constipation before this week. But while looking at