Customer focused eCommerce: Find and Flow

Much of my working life has revolved around eCommerce sites.  I’m both a practitioner and a customer and I look for patterns and features of a site that add value and utility to the customer experience.  I was thinking about a few of my “lessons learned” over the past several years after I went through a search-and-find exercise with my Read More …

How do you shop?

I read a nice post this morning about online shopping preferences (http://www.marketingpilgrim.com/2008/11/over-70-of-people-surveyed-dont-enjoy-shopping-online.html).   The findings of the survey don’t surprise me.  The honey moon of the online shopping era is over.  Consumers that have tried both have formed their opinions based on their experiences. Marketers now wrestle with questions around which channel they want to customer to use and which channel Read More …

How do you make Person-to-Person Payments?

Back in September I tagged an article about CashEdge and their offering of P-to-P payments by using the recipients email address or phone number.   Its part of the the Intelligent Money Movement platform offered by CashEdge.  My first thought when I read the article was PayPal.  I’ve got a PayPal account that I use for the occasional eBay transaction.  I Read More …

When rebates go from bad to worse

Product rebates are one of those things in our society that receive mixed reviews. On one side, you have the marketer who can use rebates as a tool to entice customers and potential customers to buy their product. On the other side is the consumer who must walk carefully through the rebate requirements to claim their prize. Rebates provide marketers Read More …

Thoughts on serendipity and managed processes

Question: Should we rely on serendipity or a managed process for incremental innovation? I’ve been asked to answer this question as part of an assignment.  I thought it would be good to record the answer here. It’s not because I think my answer is anything great or has uncovered some train of thought that no one else has wrestled to Read More …