Acting on customer survey responses and input

Question: Are “you spoke, we listened” campaigns effective? Recently I was reviewing a set of customer survey responses from a web site I manage and grouping the comments into like categories. One of the take-aways was an action list of things to fix. As I was documenting the items that needed resolution I thought about communications related to “you spoke, Read More …

Find and keep customers: 3 of the basics for success

With the negative outlook of the economy and reports of down holiday spending, merchants need to look at basics for attracting and retaining customers.  Companies can weather the storm by focusing on core competencies, innovating, and reaching out to customers with individual information. Here’s a look at three principals for accomplishing this goal and some companies that are applying them Read More …

Auburn Distance MBA: Impacts of distance education on the future of academia

I recently finished a distance MBA from Auburn University as a ‘distance’ or ‘outreach’ student.  While I was reflecting on my experience, my thoughts centered around three main points of thought: What are the primary advantages and disadvantages of the distance MBA program for a student? What are the defining program characteristics of the distance MBA program for the institution? Read More …

Auburn Distance MBA: Defining characteristics for the institution

I recently finished a MBA from Auburn University as a ‘distance’ or ‘outreach’ student.  While I was reflecting on my experience, my thoughts centered around three main points of thought: What are the primary advantages and disadvantages of the distance MBA program for a student? What are the defining program characteristics of the distance MBA program for the institution? What Read More …

Auburn Distance MBA: Reaching-out to customers

I recently finished a distance MBA from Auburn University as a ‘distance’ or ‘outreach’ student.  While I was reflecting on my experience, my thoughts centered around three main points of thought: What are the primary advantages and disadvantages of the distance MBA program for a student? What are the defining program characteristics of the distance MBA program for the institution? Read More …