Six Flags. More customer focused flags = more fun

I spent this past Saturday at Six Flags Over Georgia compliments of the employee activity group at work. It’s been many years since I’ve been to the park. I once roamed there periodically as a teenager. I’ll admit, my expectations were pretty low about how my consumer experience would be, because I had some preconceived ideas about uncleanliness, wild teenagers, Read More …

Internet search recipe? Your brand!

Over the past year, I’ve observed my kids exhibiting a similar behavior when going to various destinations on the Internet. Rather than typing “destination.com” in the address bar, they go to the search box and type “destination”. As I thought about this, three reasons came to mind to explain their behavior: It’s less typing. They have discovered a way to Read More …

Social media awareness

A classic marketing framework for describing consumer behavior is awareness,  interest, desire, and action (AIDA). Tim Ash does a good job of relating the AIDA model to eCommerce and Internet Marketing. Over the past several months, I’ve been trying to promote the ‘A’ for awareness with social media with my organization, friends, and family. It’s been a surprisingly difficult task. Read More …

Netflix raising Blu-ray rates

Last week I wrote a post about mail order alternatives to cable and satellite TV.  This post included information about Netflix services which includes the selection of television series in addition to movies. The Los Angeles Times reports that Netflix will raise Blu-ray rates effective April 27.  The subscription plan that allows 3 movies at a time will increase from Read More …