Checkout the new crowd sourcing site launched by Best Buy call Idea X. Similar to the Starbucks idea site that I wrote about earlier this year, Best Buy is looking to use the power of bulk thinking to generate new and innovative ideas for its business. As with Starbucks, the ideas submitted to Best Buy are posted for everyone to see. This allows others to read, comment, and vote on their favorite ideas.
Furthermore, by submitting the Materials using IdeaX, you grant Best Buy and its designees an irrevocable, unrestricted, perpetual, non-exclusive, fully-paid up and royalty free worldwide license to make, use, sell, import, modify, reproduce, transmit, display, perform, create derivative works, combine with other works, and distribute such Materials for any purpose whatsoever to the extent permitted by law. This license to Best Buy includes the right for Best Buy to sublicense these rights to third parties.
Congratulations to Best Buy for setting up a real time listening post for its customers. Let’s see how they manage the suggestions and if it makes them a stronger retailer.