Creating an Internet Market Segmentation Plan

How do you segment Internet visitors so that you can later define target groups and positioning tactics for reaching them? By definition, marketing segmentation is the process of dividing the market into subgroups with common needs or characteristics. We know that customer segments will vary based on the product or service sold by your business. But there is a general Read More …

The empowered marketer – yesterday, today, and tomorrow

Technology and the Internet are changing the way consumers and marketers interact with each other. This is the second of a two part post about how consumers and marketers provide and consume information leading to purchases. The first post focused on the empowered consumer. In this post I’ll discuss the empowered marketer and how marketers can use technology that is Read More …

The empowered consumer yesterday, today, and tomorrow

Technology and the Internet are changing the communication and protocol for interactions between consumers and marketers. This is the first of a two part post about how consumers and marketers provide and consume information leading to purchases. It focuses on the empowered consumer and how consumers can use technology that is readily available to make informed decisions. I close with Read More …

What we can learn from carrier pigeons tweeting the score

This morning I was reading a few pages in the Historical Baseball Abstract by Bill James. The book is full of baseball history “stuff”. The interesting find today was a story about using carrier pigeons to deliver baseball scores across Philadelphia in 1883. The account reads that zookeeper Jim Murray sent carrier pigeons with scores back to his fellow workers Read More …

Using Facebook to comment on blogs

As I continue to publish more content on the Internet through my blog I have noticed a trend developing with responses and content creation. The majority of responses or comments that I receive regarding blog posts are through Facebook. I have linked my blog posts to an RSS feed, Plaxo Pulse, Facebook, LinkedIn, and a few other sites. So as Read More …