Burger King – the future is now

The Associated Press reports an announcement from Burger King Corp. that they plan to update the look of their stores. The updates include a focus on red, brick walls, chandeliers, and TV screen menus.  According to the report Burger King’s largest customer segment has been young males. This theme would appear to cater towards that segment. It looks like Burger Read More …

Using a loss leader to increase your value proposition

I spend a lot of time thinking about how to increase the value proposition of products and services in business. Sometimes, this is at my place of employment.  But other times this is for business ideas and concepts that I examine in this blog. Recently I was reading Free: The Future of a Radical Price by Chris Anderson. Chris discusses Read More …