Steps for setting up a hosted web site for eCommerce

I am a regular reader of LinkedIn Answsers. I scan and read answers when there is a question of interest to me and I’ll contribute to the conversation if I have expertise for a given question. It’s not uncommon to see questions from the community about setting up a web site or establishing an eCommerce area for a new business. Read More …

Guidelines for extra fees on Internet purchases

A common challenge for marketers is to determine how to position extra fees on Internet purchases.  A business may will incur additional costs for product or service after the initial pricing is set.  Examples include labor costs, materials costs, packaging, third party increases, etc.  So what’s a marketer to do when this happens? Do you raise the product price? Do Read More …

Rethink Customer Loyalty

Customer loyalty programs are all around us. Points, miles, cash back, member-only coupons, additional discounts, etc. These are all tactics to get a customer to be a repeat customer. They do work. I’ll admit, I’m a member of more than one customer loyalty program myself and I’ve used the rewards on several occasions in the past. But I see a Read More …

Resist Learned Mediocrity

During a team meeting last week, one of my colleagues used the term “learned mediocrity”. I thought about what this expression means within the context of an organization and for individuals.  Businesses and people don’t set out with an objective to be mediocre. In fact, I’ve read studies that show people will rate their own performance higher than outside observers Read More …