Recently, I was in a discussion about the word “crux” and its meaning. Webster’s definition centers around finding resolutions to problems:
1 : a puzzling or difficult problem : an unsolved question
2 : an essential point requiring resolution or resolving an outcome <the crux of the problem>
As an aside it’s intriguing to note the word comes from the latin “Cruc” for cross or torture. So a difficult problem is likened to torture?
In my professional life and writings on The Merchant Stand there are definitely recurring cruxes. Oh but to solve these problems and what would it mean? Is there a final resolution? Or does the resolution lie within the journey itself?
- How to get the attention of prospective customers through your eCommerce site.
- How to merchandise your products for greater click-throughs.
- How to segment and personify your customers for 1-to-1 marketing.
- How to win customer loyalty through customer focus.
- How to create superior customer focus that feeds customer loyalty, reputation, and new leads.
- How to be agile and nimble in your organization.
- How to create a servant life in a society that promotes self achievement.
- How to be passionate about your work but not appear emotional.
What are the cruxes in your life?