Marketing URLs without www in print

I previously wrote about how  Internet addresses can help to promote our brands.  My main points in that post were that we are becoming more accustom to typing Internet addresses without www and that this behavior helps marketers to focus more on their brand. On printed materials this becomes more relevant today. As a basis for my points look at Read More …

Simple is…eCommerce

Simple is one-click checkout.  Less screens = less clicks = less confusion = more orders. Simple is limited choices. Think retail models like Costco, that have sufficient variety but limit the number of manufacturers.  Think the Google home page. They’ve left it simple when they could fill it with so much. Simple is anonymous checkout. C’mon retailers, you have everything Read More …

Simple is…

How many times have you heard “simple is more”? This is a recurring concept in my life right now.  I’ve reached the stage where years of accumulating stuff is starting to impact me. Its seems I spend many of my waking hours replacing, repairing, returning, and refurbishing all the stuff in my life. I understand now the attraction of simplifying Read More …

Two leadership system takeaways

I attended a brief course on a “leadership system” earlier this month. The material of the course was filled with relevant and practical thoughts on how to establish, promote, and maintain a leadership system in the work place. Two of the items that stuck with me at the end of the course were inspirational leadership and a leadership process. Inspirational Read More …