Strategic alignment – an eCommerce pillar

One of my fundamental working habits is to make sure that activities and work produced from my eCommerce organization are aligned to the strategic plan of the business.  I define eCommerce strategic alignment as the condition when work output supports or satisfies items listed in the annual business plan and company mission statement. Strategic alignment cannot be treated with lip Read More …

Google TV – What it’s really after

The list of networks blocking content from Google TV continues to grow. Already Viacom, Hulu, Fox, CBC, NBC, and ABC have restricted their online content from Google TV devices. But why? Revenue protection, control, and fear come to mind. But let’s face it, the way we watch video content is changing rapidly. Live network feeds are becoming irrelevant to millennials Read More …

Why innovation must move beyond ROI

Innovation is a darling buzzword and I still see the term used frequently in my readings. But what’s really behind the word innovation? Why do some companies seem to get it while others don’t? Innovation is defined as doing something new or doing something that already exists in a new way. Established companies want to think of themselves as innovative Read More …

Guest Blog Series: SubscriberMail – Email Marketing Caveats

This is the third of three guest posts from the team at SubscriberMail on the topic of financial institutions using email to reach account holders. Part 3 – Email Marketing Caveats Be aware of compliance concerns The “CAN SPAM Act” governs commercial email, exempting emails that are transactional.  When is an email not considered a “commercial” email?  You could apply Read More …

Guest Blog Series: SubscriberMail – Email Marketing Benefits

This is the second of three guest posts from the team at SubscriberMail on the topic of financial institutions using email to reach account holders. Part 2 – Email Marketing Benefits It’s one of the most cost-effective marketing methods According to the DMA, email ROI in 2009 was $43.62 for every dollar spent.  So whether you’re sending customers new promotions, Read More …