RSS has an identity problem

Here’s something you already know. RSS reader usage never hit mainstream acceptance despite its acceptance in the tech community. If you’re reading this article chances are you are not within the group of people that doesn’t know or has never heard of RSS. For entertainment, I conducted a quick poll of 8 coworkers who are what I consider high technology Read More …

What web analytics really provides

If you ask eCommerce professionals what role analtyics plays in their organization you’ll undoubtedly receive many answers that concern numbers, charts, and graphs. The Wikipedia community has defined web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.” This is a good definition because it touches on a purpose of Read More …

Reduce spam and cold-calls with a second email and phone number

It’s common practice to have multiple email accounts so that you can use one for personal contacts and one for registered sites and services. Let’s face it, when you register an account with your email address it’s not long before you start receiving emails not only from that merchant, but from other parties you’ve never contacted. Some of these emails Read More …

Rethink competitive analysis

Solution owners have the responsibility of performing a competitive analysis for an eCommerce team. It’s the process of knowing exactly how your site compares to the competition. We define if we are ahead, behind, or on par with key features that the industry and customers require. I’ve seen projects justified in the name of competitive alignment and at a larger Read More …