A friend recently converted trinkets and memorabilia from his place of work into a photo album on Facebook. It was simply entitled “The Office”. He had each item placed on a white background for the photos. Then he tagged friends on Facebook who had some part in the historical story related to the item.
As I looked through the album I thought about how this idea could be used by companies to create a virtual museum of historical artifacts related to their company. Imagine a longstanding company like Coca-Cola or General Electric with a series of online catalogs on their web site. The catalogs could be grouped by business division, decade, or artifact type.
This gives customers, or really the general public, a chance to see the rich history of a company and a chance to explore the stories and meanings behind each item. It’s a social engagement to create a connection. With a social site, such as Facebook or a company blog, the company could further engage with customers through comments.