Where operations, projects, and innovation collide and divide

To build it or to maintain it. That is the question. It’s a classic question in organizational design. The answer of course is you have to do both. I’m not talking about the decision of a product nearing the end of its life cycle where you decide between adding additional features or putting it in maintenance mode. Rather, this is Read More …

A/B testing shows more than conversion rates

I recently tested two different versions of an updated landing page to a site that I manage. During the design process the usability analyst received feedback from people not associated with the site on several manual wireframe prototypes. With this input, she developed a couple of rough mockup designs using powerpoint and went through another round of user group feedback. Read More …