Book Review – Poke the Box by Seth Godin

Poke the Box by Seth Godin is a quick and easy read. While some may confuse it with a motivational type book, Godin’s points are a bit deeper. The two word summary is Start Something. Godin says “I’m merely encouraging you to start. Often. Forever. Be the one who starts things.” Starting things is like poking the box to see what Read More …

Cloud computing is important to more than just IT

Is IT moving to the cloud? Cloud Computing is one of the IT industry buzzword these days for computing services. Gartner senior analyst Ben Pring says, “It’s become the phrase du jour.” But why is it so attractive? To answer this let’s start with a definition. Wikipedia defines cloud computing as “the delivery of computing as a service rather than Read More …

The most powerful step in software development

What’s the most powerful step in a software development process? It’s not uncommon for analysts to label steps in a process. The critical path, bottlenecks, waste, and non-essential steps come to mind.  So I would say that common wisdom agrees that all steps in a process do not hold equal weighting of importance. Maybe there isn’t a single most powerful Read More …

Tracking customer behavior across multiple channels

Two ads. Two shows. One Brand. While traveling home this week I was skimming a Delta Sky Magazine and noticed two full page ads from Cirque du Soleil. My first thought was that the ads were repetitive. They had different pictures but they were advertising  entertainment from the same brand. With just one page separating the two I thought maybe Read More …