Making sense of your social media life

Should we be overwhelmed with our social media life? Quite a few people think so. A quick search on “social media overload” returns several articles and posts on how to avoid social media burnout. There are even self-help books out to help us manage information overload from social media sites.. But the question is not so much about “social media” Read More …

What your company website is about and what it is not

Company websites are an opportunity to create solutions for a customer. The website is not about your products/services and how great they are. The website is about how your products/services solve problems/needs for customers. The website is not about your many awards and achievements. The website is about the customers that were satisfied to win those awards. The website is Read More …

Thought readings 3

Each week I capture, mark, and comment on blog posts and news articles around the internet. This is short list of three links that I think others will find valuable for their thought lives. No iPhone leads 700,000 customer to flee TMobile by David Goldman at CNN Money. I’m a TMobile customer and have been for years. It doesn’t bother Read More …

Followup to using LinkedIn for client forums

Last week I posted about using LinkedIn for client forums.  The question brought five answers from the community on LinkedIn. To my surprise, none of the respondents have used LinkedIn groups as a mechanism to facilitate an ongoing client forum.  Most of them said they like to use other spaces that they completely control or some other software that is Read More …

A multi-channel approach for customer communications and profiles

A friend and colleague Jim Marous shared an article from American Banker on Googe+ entitled Banks Underuse Mobile for Communication. The article discusses challenges that financial institutions have with communicating with their customers through mobile devices. While mobile device applications and mobile optimized sites are becoming more common, and expected by account holders, financial institutions are not using the mobile Read More …