Marketing technology thought readings 8

I participate in digital spaces by capturing, marking, and commenting on content around the internet. This is a recurring post of three links that I think others will find valuable for their thought lives. Tracking 404 Errors in Google Analytics by Douglas Karr of Marketing TechBlog. Most 404 errors (page not found) are served due to honest mistakes in typing. Read More …

Co-branding for clients

There have been times in my work career when a software feature/solution comes up in conversation multiple times within a short period of time. When this happens, it makes me stop and think as if the event itself is raising a hand to get my attention. Pay attention, this is an important concept. Learn from it! This happened to me Read More …

A Marketing Technologist does not fear change

What is an acceptable amount of time that a business process or model is in place before we can challenge the assumptions and basis for it? Maybe this would be a good exam question in a MBA class. Answers are sure to vary and elicit a number of opinions. But  I would answer that as soon as a process is Read More …

What are we really learning at conferences?

Are conferences worth our time? I spent the last two days at Digital Summit 2012 conference in the Atlanta area.  As today neared the closing session, I was reflecting on some notes I had taken and I thought “what am I really learning from all this?” Certainly it’s a question that attendees, presenters, sponsors, and booth marketers ask themselves at Read More …