The Merchant Stand - A Marketing Technology Place

Marketing technology thought readings 8

I participate in digital spaces by capturing, marking, and commenting on content around the internet. This is a recurring post of three links that I think others will find valuable for their thought lives.

  1. Tracking 404 Errors in Google Analytics by Douglas Karr of Marketing TechBlog. Most 404 errors (page not found) are served due to honest mistakes in typing. But it would be a concern if it becomes a pattern because of an invalid link from a host or even a valid link with missing content. Karr shows a quick update to the Google analytics code that will provide tracking of the 404 errors so that you can determine if there are a large number of errors for any particular address.
  2. Goodbye to Windows Live by Randall Stross of the New York Times. I don’t use Microsoft services much anymore except for my work-issued laptop. The only remaining Microsoft OS in my house is an old tower that still runs Windows XP. So I was never really attached to the Windows Live branding from the company. Apparently not many others did either and the company is moving away from the Windows Live with the launch of Windows 8. This will make a great case study for MBA classes don’t you think?
  3. Microsoft is Better at Removing Infringing URLs on Google than Bing by David Murphy of I love baseball, which is full of stats and trivial statistics. Apparently we are headed that way for digital marketing as well (LOL). This post discusses Microsoft complaints for copyright infringements and URL removal. It get’s a quicker turnaround on requests from Google than Bing. Go figure. Must be related to processes between different groups within the Remond giant.

Let me know what links you shared, tagged, or commented on this week.