Digital sharing with a purpose

We live in a world full of ‘likes’, ‘+1s’, tweets, and shares. It’s a big part of the ‘social’ in social media. We consume content and then we share that content with our friends, family, colleagues, and community. But I’ll admit, sometimes I’m overwhelmed with all the content shared with me. The volume of information can quickly replace existing news Read More …

LinkedIn company pages – It’s about people

Your LinkedIn company page is a unique extension of your brand’s internet presence. I remember when I first joined LinkedIn years ago. It was a phone book and contact list (an electronic rolodex?) But it also showed levels of connections to other people and that was unique.  Overnight I had a new way to professionally network. It didn’t stop there. Read More …

Do you take this kind of money?

When I pay my barber $20 cash, I don’t ask him if that money will work or where he banks. When I pay the dogsitter with a $25 check (dogs outrank my head), I don’t ask her where she banks. But to use this new P2P mobile payments system, clearXchange, I’m going to have to ask those questions. I realize Read More …

Marketing technology thought readings 9

I participate in digital spaces by capturing, marking, and commenting on content around the internet. This is a recurring post of three links that I think others will find valuable for their thought lives. A hierarchy of business to business needs by Seth Godin.  A concise piece that gives thought to what makes a successful B2B sales pitch when you Read More …

A small business case study for social media use

Nancy Wallace of Suwanee, owner of Wallace Gardens, is living testament to entrepreneurial persistence and using digital media to connect with customers. Many business owners are challenged to determine how social media can positively impact their business. They struggle with questions about the return on investment for social media and how to connect with customers to generate sales. Wallace has Read More …