Marketing technologists are in demand

Marketing technology positions are in demand. A recent news release from The Creative Group provides information on upcoming hiring expectations for marketing and advertising executives. While the report doesn’t use the term “marketing technology” it does offer evidence that marketing technologists are growing in demand. There is a quote in the release from Donna Farrugia, Executive Director, “Hiring managers at Read More …

How marketing technology, agile marketing, and Marissa Mayer are influencing the future org chart

An engineer turned CEO is a story that attracts attention. The recent news that former Google engineer Marissa Mayer is filling the role of CEO at Yahoo! is a great example that traditional career paths in a functional silo are becoming a thing of the past. It should come as no surprise that company leaders today need to be well Read More …

Word of mouth marketing. It’s a matter of focus.

Word of mouth marketing is like the gold at the end of the rainbow for eCommerce operators and marketers. It’s a dream that many follow but few achieve. Word of mouth marketing (WOMM) is the ultimate marketing tool. Wikipedia defines it this way, “an unpaid form of promotion in which satisfied customers tell other people how much they like a Read More …

Find me the money. Some practical thoughts on ROI.

Long before Jerry Maguire stated “show me the money” marketers have scrambled to show a return on investment, advertising, and marketing activities. But how well are marketers showing their stakeholders the money? It’s not a primary component of the marketing budget process according a survey review by Jack Neff of Ad Age. In fact, according to the survey, more CMOs Read More …

Windows Ready Boost and other system performance ramblings

(This isn’t my typical blog post. But I recently went through this exercise, so I thought it would be good to write it down.) It happened again. My work issued Windows laptop is taking longer and longer and longer to boot. It’s one of those wonderful features of Microsoft Windows. In addition to going through the standard set of recommendations Read More …