The B2B Lead Generation Puzzle

It’s the classic sales and marketing dilemma. How can I generate more leads to turn into more sales? When I worked in a marketing technology group one of my responsibilities was to connect digital media with B2B leads. I wanted to provide a framework and toolset to create leads for the sales team. The question I kept asking myself was Read More …

How to use Microsoft OneNote to track tasks

I use Microsoft OneNote to manage my professional career. It has everything from general notes, meeting notes, research notes, reference materials, and my to-do list of tasks. To track tasks I use the “tag” feature of OneNote. There are many built-in tag names but I also customize the list with my own names. The tag becomes a task category that Read More …

Adults behaving badly

Where is the respect? Why is it acceptable for elected officials that serve in Washington to show a lack of respect and polite etiquette while working with other elected officials? Not that it’s anything new, but the recent federal government shutdown and potential debt default fiasco in Washington only brings this type of behavior to the forefront. Republicans and Democrats Read More …

Revenue growth. The never ending push.

Businesses exist to make money. It’s a never ending push to make more money in the business world. Corporate mission statements and core purposes are great. They motivate people. But the business won’t stand without cash flow. The investors want a return for funding the business. So we must grow the revenue. Does this motivate employees? Certainly those employees who Read More …