By Bob Williams, | Posted February 3rd, 2012 in Customer Focus, eCommerce There are two groups of people in your eCommerce organization that are on the front-line of dealing directly with customers each day: the help desk and the call center. Yet when we think about the software development release cycle, it’s easy to focus all of our attention on the planning, development, and testing cycles for [...]
By Bob Williams, | Posted January 26th, 2012 in Customer Focus, Ideas News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.
It’s still about getting the attention of readers, listeners, and [...]
By Bob Williams, | Posted January 21st, 2012 in Ideas The digital information flow in our lives is increasingly complex to manage. Think about how you manage digital content in your life. News, blogs, streaming video, books, music, etc. The options for consuming digital information are changing rapidly. They include not only hardware devices but also software tools made specifically for managing our digital intake. [...]
By Bob Williams, | Posted January 13th, 2012 in internet marketing Last week I posted about how video is the fastest growing advertisement method on the internet. Also this past week, Douglas Karr posted on Marketing Tech Blog the effects video can have on search results. Karr gives a great example of not only how video can rank highly in search results but the importance of [...]
By Bob Williams, | Posted January 7th, 2012 in internet marketing Online advertising is becoming more advanced and taking advantage of consumers attraction to video elements. According to eMarketer online video ad spending will grow by a compound annual rate of 38% in a five-year span ending in 2015. That’s the fastest growing category in the study. In total spend though, video ads are expected to [...]
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