What is an acceptable amount of time that a business process or model is in place before we can challenge the assumptions and basis for it? Maybe this would be a good exam question in a MBA class. Answers are sure to vary and elicit a number of opinions. But I would answer that as soon as a process is in place, it’s fair game for challenges. Every day I think about finding more efficient ways to accomplish tasks or even eliminating processes that don’t add value to the goal of the organization.
The most successful process challenges are sourced from measured results. If the results aren’t what we expect …Continue reading >>
Are conferences worth our time? I spent the last two days at Digital Summit 2012 conference in the Atlanta area. As today neared the closing session, I was reflecting on some notes I had taken and I thought “what am I really learning from all this?” Certainly it’s a question that attendees, presenters, sponsors, and booth marketers ask themselves at conferences. Was the conference worth the cost, energy, and time spent?
The classic answers. – It’s a chance to network and find out what others are doing in my industry. – It’s a chance to listen to speakers talk about how they have solved problems we all face. – It’s …Continue reading >>
We are multi-channeled consumers. More and more we live in a multi-channel world. How many purchases do you research online ahead of the actual purchase transaction? If you are like me then your research involves multiple retailer sites, a search for promotional offers, and reading customer reviews. Digital media makes it all possible. It’s fast and you can do it from the comfort of your own home.
But sales channels are a marketer mindset. Consumers don’t think about channels when they are going about their daily routine ( and that’s a good thing for consumers). It allows consumers to be educated on not only the product they are purchasing, but …Continue reading >>
Each week I capture, mark, and comment on blog posts and news articles around the internet. This is a short-list of three links that I think others will find valuable for their thought lives.
6 ways to Increase Prices on Your ECommerce Site by Gagan Mehra of Practical eCommerce. Pricing of products to maximize profits is an important topic and can lead to complex financial analysis. In this post, Mehra does a good job of reviewing some practical tips and ideas that could help eCommerce operators increase their average cart values. Is the Digital Wallet Going Analog? by Demitri Kalogeropoulos of the Motley Fool. Lots of companies are trying …Continue reading >>
Have you been pigeonholed at work? Getting pigeonholed in my career is something I work hard to avoid. Unfortunately, it’s a tough condition to shake and my experience is that I have to initiate the shaking-and-moving to stay get out of the hole. This is an important topic for professional workers that don’t want to grow stagnant and that continuously seek new challenges.
Pigeonholed is an expression with various meanings depending on context. For this writing, I’m referring to it as a verb meaning “to assign to a definite place or to definite places in some orderly system”. We use the term to refer to people in the workplace that …Continue reading >>
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