April 22nd, 2012 | | Tags: digital badges, LinkedInAre LinkedIn groups just a badge for your profile or are they something more? I loved LinkedIn. I like the concept of the site and I like how the company continues to grow functionality to what started as an online professional address book. In March of last year I wrote a few thoughts about LinkedIn group membership. But this week I was thinking specifically about the group membership badges that show on public profiles.
What’s really the purpose of the badge? It’s certainly a quick way to show group affiliation. It’s a way to show support for a cause or effort. It can also be a way to advertise for …Continue reading >>
Each week I capture, mark, and comment on blog posts and news articles around the internet. This is a short-list of three links that I think others will find valuable for their thought lives.
Emerson College student paper completes a fully responsive, mobile-friendly redesign by Andrew Phelps from Nieman Journalism Lab. A great story of a student run newspaper using some technology updates to get closer to their readers. Their site, the Berkeley Beacon, now adjusts the display based on the type of device the reader is using. So if you are using a mobile or tablet device, the screen dimensions will adjust accordingly so that you don’t have …Continue reading >>
April 18th, 2012 | | Tags: blogging, writingIf my high school English teacher could see me now… English was not my favorite subject in high school or undergraduate college. In fact, I can say it was probably at the bottom of the list. I really didn’t enjoy writing in those days. It was forced and I felt like so much of a grade was subjective based on preferences of the teacher.
So I gravitated to math and science classes. My favorite class my senior year in high school was Calculus. When I went to college I studied Computer Science and learned the basics of computer programming. So it’s probably no surprise that I got a C in …Continue reading >>
How do you construct your email signature? Is it a personal creation or a variation of a template you found? With the volume of emails sent each day and importance of email for business communication the email signature is definitely an important mark in our digital lives. You might be surprised to know there is even a Wikipedia entry on email signature blocks.
Kate Neville of Smashing Magazine gives a good interpretation of the art and science of email signatures. The foundational advice in her post is to be concise with the email signature. Keep it simple and stick to main purpose.
I see three areas of focus with email …Continue reading >>
Reaching customers after they abandon a shopping cart, or even if they just browse your on-line catalog, is a piece of eCommerce operations that most businesses don’t do. InternetRetailer.com reports that only around 13% of eCommerce sites attempt to contact customers after they abandon a shopping cart. I like to call this retargeting and we most often see this in the form of a follow-up email or through suggested catalog items on a return visit to the on-line store.
Common situations that cause customers to abandon a cart or session include:
Price is too high Shipping price is to high Comparison shopping Research shopping
The basis for retargeting marketing efforts …Continue reading >>
|
