Special Sauce

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. I remember that McDonald’s commercial like it was yesterday. Now, decades later, I’m still fascinated with ‘special sauce’, just not the sauce on a Big Mac. The topic is universal. What makes companies and groups successful? This article from Harvard Business Review about corporate survival examines Read More …

Compete or get left behind

Ack! This story about Eugene Kaspersky complaining about Microsoft including antivirus software with Windows 10 touched a nerve. I had flashbacks to the litigation against Microsoft and Internet Explorer bundling in the late 1990s. Fast forward 16 years later from the browser showdown and we see that Internet Explorer is currently only the third most widely used browser in the Read More …

Rethink boarding airplanes

I don’t travel on airplanes often. For me this is a good thing. The airport routines of parking, security checkpoints, boarding, and rental cars typically leave me feeling like herded cattle. For the most part, all the players involved in each of these steps do a good job moving masses of people onto the next station. But this past week Read More …

The Ackerman Security Wireless Communicator Upgrade Letter

Last week I started a two-post blog about examples of marketing communication letters to customers. I chose two examples that show when a marketing group is out-of-synch with the operations group of an organization. The letters are good case studies about syncing instructions, or the call-to-action, to a customer to provide a better customer experience. Last week was the Takata Read More …

The Takata Airbag Recall Letter

In my next two blog posts, I’m taking a couple of businesses that I buy from to task. I received a letter in the mail from each business that did not properly describe what I should do as a consumer of the product/service. The letters are good case studies for marketing communication groups about syncing the instructions, or call-to-action, of Read More …