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Client forums are a valuable tool for gathering input and creating an open dialogue on industry relevant topics. Positive take-aways are numerous and include:
Creating a space where clients can hear what each other are doing and discuss common needs Gaining input on industry topics to aid with new product development Finding pilot clients for testing new products Strengthening relationships Showing relevancy for your company
It’s not always possible to host these forums in-person, so I posted a question in the LinkedIn Answers area about using private LinkedIn groups as a client forum.
http://www.linkedin.com/answers/management/planning/MGM_PLN/970296-2204068
I’d like your input as well either on the question answer section at LinkedIn …Continue reading >>
Debit cards received significant attention in 2011 after the Durbin amendment in the Dodd-Frank Act set the maximum interchange fee for a single card transaction to 21 cents plus .05% of the purchase charge. Large banks responded by removing debit card rewards programs and introducing debit card usage fees. The new fees were not popular with the public and the large banks soon reversed the fees due to customer complaints and a reduction in new account openings.
Then merchant-funded reward programsappeared as a derivation of the rewards program and resulting fees. In this program, a local merchant works with a bank or credit union to offer a discount/reward to the …Continue reading >>
There are two groups of people in your eCommerce organization that are on the front-line of dealing directly with customers each day: the help desk and the call center. Yet when we think about the software development release cycle, it’s easy to focus all of our attention on the planning, development, and testing cycles for release management and forget about the people who provide operational support.
The work to keep the help desk and call center in the know is not difficult, but it does require periodic and intentionally focused effort. There are a few things I’ve learned over the years to help keep the front line up-to-date.
1. Make …Continue reading >>
News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.
It’s still about getting the attention of readers, listeners, and watchers. But now, your news source wants you to consume their content through digital media and share it within your friends, family, and professional circles.
Consider that the traditional subscription model is based a one-to-one relationship. A consumer subscribes to a publication, and the agency pushes their content to the subscriber at a specified interval. …Continue reading >>
Facebook rolled-out a feature for Asia based admins of business pages to allow them to send private messages with fans writes Jon Russell of cmo.com. The communication must be initiated by the customer. So it’s an opening for a customer service touch-point first rather than private marketing blasts.
With this move, Facebook is giving companies another email like inbox for conversations with customers. It’s a bit more feature rich than just an ordinary email inbox though because it’s integrated with a fan page. The Fan page can enable messages, discussions, video, applications, etc.
Most companies already list email addresses under the “contact us” section of their internet or eCommerce sites. Will …Continue reading >>
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