Practical advice for educating employees about your eCommerce platform

There are two groups of people in your eCommerce organization that are on the front-line of dealing directly with customers each day: the help desk and the call center.  Yet when we think about the software development release cycle, it’s easy to focus all of our attention on the planning, development, and testing cycles for [...]

Moving to the cloud

Last week I wrote a post about why cloud computing is important to more than Information Technology groups. My main position was that people today are becoming connected to the internet with more than a single device. Gone are the days of a single PC. Today, many consumers are connecting to data and other people [...]

Cloud computing is important to more than just IT

Is IT moving to the cloud? Cloud Computing is one of the IT industry buzzword these days for computing services. Gartner senior analyst Ben Pring says, “It’s become the phrase du jour.” But why is it so attractive? To answer this let’s start with a definition. Wikipedia defines cloud computing as

“the delivery of computing [...]

The most powerful step in software development

What’s the most powerful step in a software development process? It’s not uncommon for analysts to label steps in a process. The critical path, bottlenecks, waste, and non-essential steps come to mind.  So I would say that common wisdom agrees that all steps in a process do not hold equal weighting of importance. Maybe [...]

Tracking customer behavior across multiple channels

Two ads. Two shows. One Brand. While traveling home this week I was skimming a Delta Sky Magazine and noticed two full page ads from Cirque du Soleil. My first thought was that the ads were repetitive. They had different pictures but they were advertising  entertainment from the same brand. With just one page separating [...]