Software open feedback loops

What is the secret sauce? What really drives new software features? Do we live in a world where the marketing department rules the day with ROI driven and profit making capabilities from within the software? To an extent, I believe the answer is yes. Businesses exist to make money. Business software is written to facilitate the flow of money either Read More …

Silly Marketers – Tricks are for Kids

Sometimes marketing pieces catch my attention and create thought. I look at the message, call to action, and design elements of the marketing. I consider the effectiveness of the piece in my life and think about how it might be received by others as well.  In an effective marketer’s toolbox of tricks is the ability to create a perceived need Read More …

What I did for a close shave

I fell for a Facebook advertisement. If you are a man, you’ve probably seen the ad on Facebook for the Dollar Shave Club. I finally gave in to the temptation tonight and I’ve ordered a supply of the 4X option. I never thought I would let Facebook influence a purchase, but it happened. The allure of the product was too Read More …

Repeating software processes. To attract and repel.

Are we attracted to repetition? Yes.  We all are. It touches every facet of our lives. As a few examples, we eat the same types of foods each week, we watch the same TV series, and we read books that belong to a series. A study and report from Alix Spiegel of NPR captures the power of repetition in music Read More …

Play it again.

Repetition in youth. That song was awesome! Play it again. Rewind-stop-play-rewind-stop-play-forward-play, call the radio station for a request, press repeat. These actions are all part of my memory as a youth. Back in the days when I spent a fair amount of my income on cassette tapes and CDs. It was that song. It was my favorite song. It was Read More …