How to create an archive of Google+ blog posts

There’s a growing movement that supports Google+ as a next generation blogging platform due to it’s built-in interactive aspects, audience reach, search indexing, and digital capabilities. One of the biggest proponents of the movement is +MikeElgan and he recently posted about his support of Google+ as a blogging platform. Traditional Read More …

eMail marketing vs social channels

My daily routine of working in the marketing department includes planning and executing communications on digital platforms. What’s not to like about this work? It’s full of experimenting with message formats, exploring new channels, researching customers, and tracking results. Good stuff. But ultimately marketers are measured on the success of Read More …

Brazil tops emerging markets opportunity index again

Consultant A.T. Kearney’s 2012 Global Retail Development Index (GRDI), is published to help retailers create global sales strategies. It ranks “emerging” countries based on a set of variables to give retailers a measure of attractiveness for international sales. The RDI focuses on mass merchants and food retailers. I know some Read More …

Marketing technologists are in demand

Marketing technology positions are in demand. A recent news release from The Creative Group provides information on upcoming hiring expectations for marketing and advertising executives. While the report doesn’t use the term “marketing technology” it does offer evidence that marketing technologists are growing in demand. There is a quote in Read More …

How marketing technology, agile marketing, and Marissa Mayer are influencing the future org chart

An engineer turned CEO is a story that attracts attention. The recent news that former Google engineer Marissa Mayer is filling the role of CEO at Yahoo! is a great example that traditional career paths in a functional silo are becoming a thing of the past. It should come as Read More …

Word of mouth marketing. It’s a matter of focus.

Word of mouth marketing is like the gold at the end of the rainbow for eCommerce operators and marketers. It’s a dream that many follow but few achieve. Word of mouth marketing (WOMM) is the ultimate marketing tool. Wikipedia defines it this way, “an unpaid form of promotion in which Read More …

Find me the money. Some practical thoughts on ROI.

Long before Jerry Maguire stated “show me the money” marketers have scrambled to show a return on investment, advertising, and marketing activities. But how well are marketers showing their stakeholders the money? It’s not a primary component of the marketing budget process according a survey review by Jack Neff of Read More …

LinkedIn company pages – It’s about people

Your LinkedIn company page is a unique extension of your brand’s internet presence. I remember when I first joined LinkedIn years ago. It was a phone book and contact list (an electronic rolodex?) But it also showed levels of connections to other people and that was unique.  Overnight I had Read More …

A small business case study for social media use

Nancy Wallace of Suwanee, owner of Wallace Gardens, is living testament to entrepreneurial persistence and using digital media to connect with customers. Many business owners are challenged to determine how social media can positively impact their business. They struggle with questions about the return on investment for social media and Read More …

The next paradigm shift in news delivery

Let’s stop using Facebook as the measuring stick for other social sites. Say what you will about Google+, but Google continues to support and promote the platform as a connection tool. This week they announced improvements in the mobile application that makes it more visual, easier to use, and creates Read More …