Bob Williams

What are we really learning at conferences?

Are conferences worth our time? I spent the last two days at Digital Summit 2012 conference in the Atlanta area.  As today neared the closing session, I was reflecting on some notes I had taken and I thought “what am I really learning from all this?” Certainly it’s a question that attendees, presenters, sponsors, and booth marketers ask themselves at conferences. Was the conference worth the cost, energy, and time spent?

The classic answers. – It’s a chance to network and find out what others are doing in my industry. – It’s a chance to listen to speakers talk about how they have solved problems we all face. – It’s …Continue reading >>

Bob Williams

Thought readings 8

Each week I capture, mark, and comment on blog posts and news articles around the internet. This is a short-list of three links that I think others will find valuable for their thought lives.

6 ways to Increase Prices on Your ECommerce Site by Gagan Mehra of Practical eCommerce.  Pricing of products to maximize profits is an important topic and can lead to complex financial analysis. In this post, Mehra does a good job of reviewing some practical tips and ideas that could help eCommerce operators increase their average cart values. Is the Digital Wallet Going Analog? by Demitri Kalogeropoulos of the Motley Fool. Lots of companies are trying …Continue reading >>

Jeb Cashin

E Pluribus Unum and Change

New Tail PayPal gives Home Depot the finger. (A good thing.)

I don’t like clutter in my car. So after a family trip, a penny in my cup holder stood out along with a straw wrapper. Kelly’s milkshake.

I did not recognize the tail-side design. The familiar Lincoln memorial had been replaced by a thirteen stripe shield bearing “E Pluribus Unum.” Out of many, one.

I missed the change. (Get it?)

I think I missed the change (circa 2010) because I have gotten away from change. The two places where I used change most were the office lunch room cafeteria and the office vending machines. The former takes cash …Continue reading >>

Bob Williams

Feeling pigeonholed at work?

Have you been pigeonholed at work? Getting pigeonholed in my career is something I work hard to avoid. Unfortunately, it’s a tough condition to shake and my experience is that I have to initiate the shaking-and-moving to stay get out of the hole. This is an important topic for professional workers that don’t want to grow stagnant and that continuously seek new challenges.

Pigeonholed is an expression with various meanings depending on context. For this writing, I’m referring to it as a verb meaning “to assign to a definite place or to definite places in some orderly system”. We use the term to refer to people in the workplace that …Continue reading >>

Bob Williams

Are LinkedIn networking groups just a badge?

Are LinkedIn groups just a badge for your profile or are they something more? I loved LinkedIn. I like the concept of the site and I like how the company continues to grow functionality to what started as an online professional address book. In March of last year I wrote a few thoughts about LinkedIn group membership. But this week I was thinking specifically about the group membership badges that show on public profiles.

What’s really the purpose of the badge? It’s certainly a quick way to show group affiliation. It’s a way to show support for a cause or effort. It can also be a way to advertise for …Continue reading >>