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The prevalent theme in the early discussions on day 2 of eTail West was multi-channel strategy. Seems like a no-brainer that you need to operate as ONE company. However, based on the questions from the attendees, you can see that challenges *and* opportunities exist within organizations for how to allocate revenue and control channel rivalry. Another [...] I have the opportunity and privilege to attend the eTail West conference in Palm Springs this week. This is a large industry conference for Internet retailers that provides tactical and strategic studies, networking, and salesengagements. To knowledge share with others at the event and the community at large I’m providing a few of the highlights [...] This will be the decade of digital marketing. Social and digital tools are exploding in popularity and use. Access to the tools is becoming ubiquitous. Marketers can easily see that consumers are embracing the technology and seem to have an unending appetite. Facebook, Twitter,LinkedIn, and YouTube are now everyday household words. Why is this exciting? [...] The First American Blogger A few years ago I read The First American: The Life and Times of Benjamin Franklin. It’s a lengthy biography but well worth the read. So when I saw a free version of the Benjamin Franklin autobiography from Amazon available for the Kindle, I downloaded it immediately. This past week I’ve [...] Key Performance Indicators (KPIs) are a universal business measurement tool. A basic question for any business is how do you effectively perform KPI planning to maximize govern the value and results you provide to the organization? It’s a busy answer. It involves specific actionable steps for teams. I’ll answer the question by looking at KPI [...] |
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Copyright © 2010 The Merchant Stand from Bob Williams - All Rights Reserved |
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