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Are conferences worth our time? I spent the last two days at Digital Summit 2012 conference in the Atlanta area. As today neared the closing session, I was reflecting on some notes I had taken and I thought “what am I really learning from all this?” Certainly it’s a question that attendees, presenters, sponsors, and booth marketers ask themselves at conferences. Was the conference worth the cost, energy, and time spent?
The classic answers. – It’s a chance to network and find out what others are doing in my industry. – It’s a chance to listen to speakers talk about how they have solved problems we all face. – It’s …Continue reading >>
We are multi-channeled consumers. More and more we live in a multi-channel world. How many purchases do you research online ahead of the actual purchase transaction? If you are like me then your research involves multiple retailer sites, a search for promotional offers, and reading customer reviews. Digital media makes it all possible. It’s fast and you can do it from the comfort of your own home.
But sales channels are a marketer mindset. Consumers don’t think about channels when they are going about their daily routine ( and that’s a good thing for consumers). It allows consumers to be educated on not only the product they are purchasing, but …Continue reading >>
Marketers love loyal customers. They are the customers that return to the brand without further considerations or market research. They are repeat customers and may develop a deeper relationship with brand associates which will keep them loyal.
I was thinking about brand loyalists in the context of social media sharing last week because of how easy it is now to share information digitally with our connections. Similar to my thoughts on how the news media has been transformed by social media, the same concept also applies to all businesses.
The idea is that the customer becomes a brand advocate to the extent that they also become a brand marketer. Before …Continue reading >>
I occasionally cover topics related to the financial services industry because my primary employment serves financial institution clients. There is a proposed bill in Congress right now that caught my attention for several reasons: consumer advocacy, government regulation of the banking industry, and implications in the marketing technology space.
A brief recap. The Freedom and Mobility in Consumer Banking Act, H.R. 3077, was introduced by Rep. Bradley Miller [D-NC13] on October 3, 2011. The purpose of the act is to make it easier for consumers to close an account with one financial institution and move to another financial institution. The legislation is supposed to increase competition between banks and provide …Continue reading >>
Have you ever been so moved by the content of a blog post that you want to respond with your own thoughts about the subject? Blog authors notify us of new posts using media sites like Twitter, LinkedIn, Facebook, and Google+. Each of those platforms has its own unique way to respond or converse with the author. So as readers, we have multiple choices if want to talk about what we’ve just read.
I usually respond within the site that I found the content or by adding information to another media site that has the audience that will find the information relevant.. It could be that I simply share the …Continue reading >>
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Blog comments are the gold of digital content
Have you ever been so moved by the content of a blog post that you want to respond with your own thoughts about the subject? Blog authors notify us of new posts using media sites like Twitter, LinkedIn, Facebook, and Google+. Each of those platforms has its own unique way to respond or converse with the author. So as readers, we have multiple choices if want to talk about what we’ve just read.
I usually respond within the site that I found the content or by adding information to another media site that has the audience that will find the information relevant.. It could be that I simply share the …Continue reading >>