Last week I posted about how video is the fastest growing advertisement method on the internet. Also this past week, Douglas Karr posted on Marketing Tech Blog the effects video can have on search results. Karr gives a great example of not only how video can rank highly in search results but the importance of [...]
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Online advertising is becoming more advanced and taking advantage of consumers attraction to video elements. According to eMarketer online video ad spending will grow by a compound annual rate of 38% in a five-year span ending in 2015. That’s the fastest growing category in the study. In total spend though, video ads are expected to [...] Two ads. Two shows. One Brand. While traveling home this week I was skimming a Delta Sky Magazine and noticed two full page ads from Cirque du Soleil. My first thought was that the ads were repetitive. They had different pictures but they were advertising entertainment from the same brand. With just one page separating [...] I wrestled with Google this week. I felt like it was a struggle of biblical proportions. Jacob wrestling with God in Genesis chapter 32. David fighting Goliath in I Samuel chapter 17. But this time it was me, Bob. I wrestled with Google over adword titles that I felt violated their terms and conditions of [...] |
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