Now more than ever, bankers and credit union managers need to make sure their Internet web sites are fully functional branches. I purposefully used the word ‘web site’ because an Internet branch is comprised of the entire web site including content pages, online banking, and other transactional links. Consumers are increasingly expecting to find a fully [...]
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What makes for an effective client presentation? I often reflect on this question because I give presentations to clients on a regular basis. As with anyone who does this, sometimes I feel good about them and other times not so great. Typically, I feel good about a presentation when I find a rhythm in the presentation [...] I previously wrote about how Internet addresses can help to promote our brands. My main points in that post were that we are becoming more accustom to typing Internet addresses without www and that this behavior helps marketers to focus more on their brand. On printed materials this becomes more relevant today. As a basis for [...] My last two posts have been about the phrase “simple is …” As I looked through my notes on this topic, I found one other thought that I wanted to share. Simple is brand loyalty. I wrote this down not thinking about how marketers achieve brand loyalty with their customers, but more so thinking about the decision process [...] Recently, I was in a discussion about the word “crux” and its meaning. Webster’s definition centers around finding resolutions to problems: Solution or Journey? 1 : a puzzling or difficult problem : an unsolved question 2 : an essential point requiring resolution or resolving an outcome <the crux of the problem> As an aside it’s intriguing to note the word comes [...] |
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