Bob Williams

Video affects your search engine results

January 13th, 2012 | 2 comments | Tags: , ,

Last week I posted about how video is the fastest growing advertisement method on the internet.  Also this past week, Douglas Karr posted on Marketing Tech Blog the effects video can have on search results.  Karr gives a great example of not only how video can rank highly in search results but the importance of the description of the video as a secondary way to drive customers and prospects to your web site.

I decided to do a test of my own with a video I posted on YouTube last November. The video was part of game recap between Peachtree Ridge and Brookwood high schools that accompanied a football story …Continue reading >>

Bob Williams

Online video ad usage is surging

January 7th, 2012 | 2 comments | Tags: ,

Online advertising is becoming more advanced and taking advantage of consumers attraction to video elements. According to eMarketer online video ad spending will grow by a compound annual rate of 38% in a five-year span ending in 2015. That’s the fastest growing category in the study. In total spend though, video ads are expected to remain far below search and banner ads. I expect that will hold as video assets can be more expensive to produce and deploy. In fact it was the top factor cited for limiting growth potential in another study by eMarketer.

What I think is more interesting is the variety of opinions on how video ads should …Continue reading >>

Bob Williams

Tracking customer behavior across multiple channels

December 10th, 2011 | Leave a comment | Tags: , ,

Two ads. Two shows. One Brand. While traveling home this week I was skimming a Delta Sky Magazine and noticed two full page ads from Cirque du Soleil. My first thought was that the ads were repetitive. They had different pictures but they were advertising  entertainment from the same brand. With just one page separating the two I thought maybe it was an A/B test for the advertisement.

On closer examination I saw that the two ads followed a template that was constructed to show seven different Cirque du Soleil experiences. The banner strip in the middle of the page had a raised block for the specific show. Each show …Continue reading >>

Bob Williams

Why you need to know about Google+

November 25th, 2011 | Leave a comment | Tags: , ,

What is Google+? On June 28, 2011 Google announced a new social platform named Google+ (also written as Google Plus or G+).  Most people I know and reviews I’ve read compare the platform to Facebook. The influence of Facebook is apparent from the stream (status updates) to connections (friends) to photo share.  But Google+ has some unique features and a few advantages that I think you’ll want to consider.Google rolled out Google+ initially by invitation only. Once someone was a registered user they were allowed to invite a limited number of friends to also participate.  This gave Google a controlled ramp-up of users where they could measure usage and make …Continue reading >>

Bob Williams

Fighting deceptive adword titles

August 20th, 2011 | Leave a comment | Tags: , ,

I wrestled with Google this week. I felt like it was a struggle of biblical proportions. Jacob wrestling with God in Genesis chapter 32. David fighting Goliath in I Samuel chapter 17. But this time it was me, Bob. I wrestled with Google over adword titles that I felt violated their terms and conditions of use and fair business practices. It took three emails, sound logic, and big dose of persistence. But in the end I won out. Wow.

At issue were adword titles using a domain name. The problem was that competitors were paying for Google ads and using a domain name that they didn’t own as the adword …Continue reading >>

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