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June 25th, 2011 | | Tags: ICANN, internet domainsNewsflash! Changes ahead in the types of internet addresses consumers use. The Internet Corporation for Assigned Names and Numbers (ICANN) voted this week on the final set of rules that will enable changes to the assignment of top level names on the internet. Think of it this way. There are 22 existing top level domains. Things like .com, .net, .org, .edu, etc. Now, the dictionary could also become a source of domain names. So we might start seeing internet addresses like .nyc, .city, .coke, .hotel, .facebook.
Say what? So we could see internet sites with addresses like iwanta.sony, my.honda, or unitedstates.president. That applause you hear is from marketers, venture capitalists, …Continue reading >>
If you ask eCommerce professionals what role analtyics plays in their organization you’ll undoubtedly receive many answers that concern numbers, charts, and graphs. The Wikipedia community has defined web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.” This is a good definition because it touches on a purpose of analytics as an optimization process.
Are you using analytics to make your vision clearer?
But web analytics is so much more than numbers, charts, and graphs. It’s certainly useful for more than optimizing web usage. Web analytics has a role in the eCommerce organization because it is an activity …Continue reading >>
December 18th, 2010 | | Tags: social mediaIt’s that time of year when many of our friends and family send their annual recap, a Christmas card, or pictures of the family. Some of them are verbose and take pages, while others may just be on the front side of a card. It’s a great tradition and gives us a chance to reconnect with some that we may only see once a year. For the past several years I’ve created a version of an annual card that I’ve sent electronically to my distribution list.
This was the picture with the most "connections"
My wife has used the traditional method of creating a photo, buying a lot of …Continue reading >>
November 14th, 2010 | | Tags: email marketing, SubscriberMailThis is the third of three guest posts from the team at SubscriberMail on the topic of financial institutions using email to reach account holders.
Part 3 – Email Marketing Caveats Be aware of compliance concerns The “CAN SPAM Act” governs commercial email, exempting emails that are transactional. When is an email not considered a “commercial” email? You could apply the old “if it looks, sounds, walks like a duck” rule here. If your recipients think it’s a commercial message (to them)-it’s a commercial message. Think of it this way: a truly transactional message should facilitate/complete/confirm a transaction, provide warranty, product recall, safety or security information, or notify recipients concerning …Continue reading >>
November 9th, 2010 | | Tags: email marketing, SubscriberMailThis is the second of three guest posts from the team at SubscriberMail on the topic of financial institutions using email to reach account holders.
Part 2 – Email Marketing Benefits It’s one of the most cost-effective marketing methods According to the DMA, email ROI in 2009 was $43.62 for every dollar spent. So whether you’re sending customers new promotions, providing them with information to enhance the relationship or cross selling/up selling, email is highly efficient and has a distinct advantage over other marketing efforts. For comparison, Internet search marketing is second to email with a $21.85 return for every dollar spent, non-catalog direct marketing $15.22, and catalogs $7.32. You’ll …Continue reading >>
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