|
|
Reaching customers after they abandon a shopping cart, or even if they just browse your on-line catalog, is a piece of eCommerce operations that most businesses don’t do. InternetRetailer.com reports that only around 13% of eCommerce sites attempt to contact customers after they abandon a shopping cart. I like to call this retargeting and we most often see this in the form of a follow-up email or through suggested catalog items on a return visit to the on-line store.
Common situations that cause customers to abandon a cart or session include:
Price is too high Shipping price is to high Comparison shopping Research shopping
The basis for retargeting marketing efforts …Continue reading >>
Each week I capture, mark, and comment on blog posts and news articles around the internet. This is a short-list of three links that I think others will find valuable for their thought lives.
In New Office Designs, Room to Roam and to Think by Lawrence W. Cheek from the New York Times. I find that changing scenery helps me to think and work better so I was drawn to this article on work spaces. I’m glad to home office once a week but I wish my regular work office arrangement had more variation. Check out the designs in the article. What do you call a Marketing Technologist by …Continue reading >>
Marketers love loyal customers. They are the customers that return to the brand without further considerations or market research. They are repeat customers and may develop a deeper relationship with brand associates which will keep them loyal.
I was thinking about brand loyalists in the context of social media sharing last week because of how easy it is now to share information digitally with our connections. Similar to my thoughts on how the news media has been transformed by social media, the same concept also applies to all businesses.
The idea is that the customer becomes a brand advocate to the extent that they also become a brand marketer. Before …Continue reading >>
I occasionally cover topics related to the financial services industry because my primary employment serves financial institution clients. There is a proposed bill in Congress right now that caught my attention for several reasons: consumer advocacy, government regulation of the banking industry, and implications in the marketing technology space.
A brief recap. The Freedom and Mobility in Consumer Banking Act, H.R. 3077, was introduced by Rep. Bradley Miller [D-NC13] on October 3, 2011. The purpose of the act is to make it easier for consumers to close an account with one financial institution and move to another financial institution. The legislation is supposed to increase competition between banks and provide …Continue reading >>
We are fascinated with history. Maybe History wasn’t your favorite subject in school, but I suspect that certain aspects of history get your attention now. There’s the History Channel on cable television with popular shows like Pawn Stars, American Pickers, and American Restoration. In fact Pawn Stars scores at the top of some cable TV ratings for certain age groups. There are books, documentaries, investigative reporting, etc. that all touch-on our fascination with history.
Historical information appeals to us because it’s about about how people and objects interacted to create a moment in time. They create a story and a connection for us to relate. We say life is all …Continue reading >>
|
|
Latest Discussions