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Tag: A/B testing

A/B testing shows more than conversion rates

Posted onSeptember 19, 2011AuthorBob Williams1 Comment

I recently tested two different versions of an updated landing page to a site that I manage. During the design process the usability analyst received feedback from people not associated with the site on several manual wireframe prototypes. With this input, she developed a couple of rough mockup designs using Read More …

CategorieseCommerceTagsA/B testing, eCommerce metrics, usability

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