Over the past year, I’ve observed my kids exhibiting a similar behavior when going to various destinations on the Internet. Rather than typing “destination.com” in the address bar, they go to the search box and type “destination”. As I thought about this, three reasons came to mind to explain their behavior:
It’s less typing. They have discovered a way to reduce the number of key strokes to get to their destination. They trust that the results of their Internet search will return the destination URL in the 1st or 2nd listing of the search results. People think and relate to brand names and the association to a product/service rather than …Continue reading >>
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