With the negative outlook of the economy and reports of down holiday spending, merchants need to look at basics for attracting and retaining customers. Companies can weather the storm by focusing on core competencies, innovating, and reaching out to customers with individual information. Here’s a look at three principals for accomplishing this goal and some companies that are applying them already.
1. Promote your strength and core offering – The concept seems so basic, and yet is often forgotten. The thought is also frequently applied to individuals in discussion of self knowledge and betterment. Another way to think of this is “don’t forget your core competencies.”
A good example of …Continue reading >>
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