Confessions from using Mac Linux Windows Chrome Android iOS

I’ve used them all. Call me an equal opportunity technologist. I’ve given them all a try. From Windows to Linux and everywhere in between. Do I have my have opinions? Absolutely. Do I participate in the “Holy wars” for OS? Yes, on occasion, for entertainment in my life. So I Read More …

Getting beyond customer loyalty. Customer apostles.

Marketers love loyal customers. They are the customers that return to the brand without further considerations or market research. They are repeat customers and may develop a deeper relationship with brand associates which will keep them loyal. I was thinking about brand loyalists in the context of social media sharing Read More …