The B2B Lead Generation Puzzle

It’s the classic sales and marketing dilemma. How can I generate more leads to turn into more sales? When I worked in a marketing technology group one of my responsibilities was to connect digital media with B2B leads. I wanted to provide a framework and toolset to create leads for the sales team. The question I kept asking myself was Read More …

Marketing technology thought readings 9

I participate in digital spaces by capturing, marking, and commenting on content around the internet. This is a recurring post of three links that I think others will find valuable for their thought lives. A hierarchy of business to business needs by Seth Godin.  A concise piece that gives thought to what makes a successful B2B sales pitch when you Read More …

Co-branding for clients

There have been times in my work career when a software feature/solution comes up in conversation multiple times within a short period of time. When this happens, it makes me stop and think as if the event itself is raising a hand to get my attention. Pay attention, this is an important concept. Learn from it! This happened to me Read More …