Bob Williams

Practical tips for making client presentations

June 11th, 2010 | Leave a comment | Tags: , ,

What makes for an effective client presentation? I often reflect on this question because I give presentations to clients on a regular basis. As with anyone who does this, sometimes I feel good about them and other times not so great. Typically, I feel good about a presentation when I find a rhythm in the presentation of content, audience participation, and time allowed. The three factors that most commonly disrupt my rhythm are a silent audience, an audience member that derails the presentation by changing the topic, or when the time allowed is not adequate for the material.

But for the content of a client presentation, I’ve learned a few …Continue reading >>

Bob Williams

Find and keep customers: 3 of the basics for success

December 26th, 2008 | Leave a comment | Tags: , , , , , ,

With the negative outlook of the economy and reports of down holiday spending, merchants need to look at basics for attracting and retaining customers.  Companies can weather the storm by focusing on core competencies, innovating, and reaching out to customers with individual information. Here’s a look at three principals for accomplishing this goal and some companies that are applying them already.

1. Promote your strength and core offering – The concept seems so basic, and yet is often forgotten.  The thought is also frequently applied to individuals in discussion of self knowledge and betterment.  Another way to think of this is “don’t forget your core competencies.”

A good example of …Continue reading >>