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I thought I saw a purple cow

I read Purple Cow: Transform Your Business by Being Remarkable by Seth Godin over the weekend because it is a work that is referenced from time-to-time in my other reading and Seth Godin has a good reputation within the marketing industry. The book is becoming a little aged at this point in time, as it [...]

Turning your thoughts into action

We’ve all been there. You’re consuming some type of media (blog, book, video, podcast, lecture, etc.) and you’re thinking about how you can apply this new knowledge to your life. In your mind, you can conquer problems, move mountains, improve processes, help others, etc. But then you finish your meal of information and thought all [...]