The Yin and Yang of Hidden Technology Spend

The spending category with many names. Not all technology spend within a company originates in the IT group. It’s widely known this behavior exists, but rarely discussed in the context of aggregating all technology spend. Industry writers have many names for it, including shadow IT, hidden IT, business unit technology Read More …

Business planning for the simple minded

We plan with good intentions. Every year business teams go through planning and budgeting for the upcoming year. It’s a time consuming process. Middle and upper management work and rework presentations to present to executive management possibly board members. Budgets are submitted, then slashed, then reworked, and submitted again. Hours Read More …

Find me the money. Some practical thoughts on ROI.

Long before Jerry Maguire stated “show me the money” marketers have scrambled to show a return on investment, advertising, and marketing activities. But how well are marketers showing their stakeholders the money? It’s not a primary component of the marketing budget process according a survey review by Jack Neff of Read More …