Word of mouth marketing. It’s a matter of focus.

Word of mouth marketing is like the gold at the end of the rainbow for eCommerce operators and marketers. It’s a dream that many follow but few achieve. Word of mouth marketing (WOMM) is the ultimate marketing tool. Wikipedia defines it this way, “an unpaid form of promotion in which Read More …

Are you hiding behind the process?

Some people depend on the process for making results. I was involved in a situation recently where a software defect was found after the production release. A team member was quick to analyze the situation and indicated that the team had not followed all the steps in the process. They Read More …