The reality of now

Yes, but what about the reality of now? I played that card recently in a conversation with a colleague while we were discussing his vision and objectives for a more efficient work flow. I hated to do it. But it’s something that can’t be ignored to sustain a healthy business. Business does need a vision. Business does need to look Read More …

The framework for creativity

How do your find your creative zone? Finding a creative zone is a popular topic for writers, artists, journalists, designers, and many other professionals that create content for a living or as a hobby. Some thought leaders like Graham Wallace have tried to define the stages of creativity in academic terms as a formal process.   Others, like Todd Henry, promote Read More …

Practical speak for staying focused in the office

My greatest weakness? Focus and attention are aspects of my life that I think about each day as I try navigate through tasks and interactions with others. By nature, I’m a very task-driven and goal oriented person. I told my wife just this week that while this can be one of my strengths, it’s also my greatest weakness. I’m so Read More …

Word of mouth marketing. It’s a matter of focus.

Word of mouth marketing is like the gold at the end of the rainbow for eCommerce operators and marketers. It’s a dream that many follow but few achieve. Word of mouth marketing (WOMM) is the ultimate marketing tool. Wikipedia defines it this way, “an unpaid form of promotion in which satisfied customers tell other people how much they like a Read More …

What about the little things?

We’ve all been told that it’s the little things that make a difference. Sports coaches love this phrase. They tell their teams that it’s the little things, or the fundamentals, that win a game. In relationships it’s the little things that make people feel special. I’m thinking simple things like opening the door, giving flowers for no particular reason, or Read More …