If your company doesn’t use social media tools to interact directly with customers now, it’s only delaying the inevitable.
Every day there are news stories, blog posts, television commercials, radio ads, and print pieces about consumers and businesses using the internet and rich media to communicate with each other. Some consumers and businesses are still on the sidelines whether out of apathy, denial, or ignorance because they claim these tools are not relevant to their lives or business. For business, sitting on the sidelines often lasts as long as the first brand or public opinion crisis. Check how active BP was on twitter, facebook, etc. before the oil spill of …Continue reading >>
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