Where does meaningful dialogue start?

A couple of weeks ago Mark Zuckerberg announced he is changing the mission of Facebook. He wants to move beyond connecting people and more towards connecting groups of people in community. I commend Zuckerberg for establishing a written mission statement that aims to be something more than growing big and making lots of money. Although I do wonder what the Read More …

The purpose statement – etched and forgotten?

The Purpose statement. Does it answer the why question? Is it simple and easy to remember? Does it motivate and rally people to a common cause? Does it provide long term direction? I’m a believer in purpose statements for organizations. But I haven’t always seen them worked, presented, discussed, referenced, or memorized.  Writing a purpose statement is hard work. So Read More …

What your company website is about and what it is not

Company websites are an opportunity to create solutions for a customer. The website is not about your products/services and how great they are. The website is about how your products/services solve problems/needs for customers. The website is not about your many awards and achievements. The website is about the customers that were satisfied to win those awards. The website is Read More …

Employee engagement through connection and meaning

It’s true. I do still read print newspaper. It’s not so much by effort as it is by convenience and simplicity. I receive a subscription to the Gwinnett Daily Post as free benefit of continuing to pay Charter Communications a small ransom each month for cable TV.  The paper covers local news for the county I live in and picks Read More …

Don’t undervalue your services

Several weeks ago I filed a request for an account credit with a strategic partner due to violations with our service level agreement (SLA).  During the previous months, this partner had failed to deliver its contracted service at levels noted in the SLA for availability.  My team and I had access to a website with information, but the information was Read More …