The purpose statement – etched and forgotten?

The Purpose statement. Does it answer the why question? Is it simple and easy to remember? Does it motivate and rally people to a common cause? Does it provide long term direction? I’m a believer in purpose statements for organizations. But I haven’t always seen them worked, presented, discussed, referenced, Read More …

What your company website is about and what it is not

Company websites are an opportunity to create solutions for a customer. The website is not about your products/services and how great they are. The website is about how your products/services solve problems/needs for customers. The website is not about your many awards and achievements. The website is about the customers Read More …

Employee engagement through connection and meaning

It’s true. I do still read print newspaper. It’s not so much by effort as it is by convenience and simplicity. I receive a subscription to the Gwinnett Daily Post as free benefit of continuing to pay Charter Communications a small ransom each month for cable TV.  The paper covers Read More …

Business decisions: customers, profits, and the golden rule

I continually digest a steady diet of business related materials to see what others are doing that is successful and to generate ideas for my work routine both in business and hobbies. These business materials are in various formats, including books, blogs, published articles, and pod casts. Call me crazy, Read More …