Why cord-cutters are still getting the better deal

It’s been five years since I cut the cord with traditional cable TV service. I don’t regret the decision. I also mounted an HDTV antenna in my attic and enabled a crystal clear picture for all local channels to every “cable” outlet in my house. This is useful if the Read More …

Media subscriptions – Where do you spend your media dollars?

A recent article in the Wall Street Journal about Bloomberg charging for access to their content reminded me digital content providers are competing for my wallet-share. In 2015 I cut the cord with cable/satellite and haven’t regretted it. Now, the digital content I consume for video is based on month-to-month Read More …

Rewarding switching over loyalty

A fast marketing engine. It took about 8 weeks for the marketing department at Charter Communications to catch-up with my decision to cut the cable TV cord. Considering the size of Charter, I’m impressed with the turn around time to add me to the prospective customer list mailings. New subscriptions Read More …

Have you ditched cable and satellite TV? Online alternatives

In my last post I compared the marketing focus and features of Netflix and Blockbuster mail order DVD programs. Traditionally these have been thought of as complementary programming to standard cable or satellite TV. However, with added features such as television network programming, they may become substitute products for cable Read More …

Have you ditched cable and satellite TV? Mail order alternatives

It’s 2009 and just like you have alternatives for how you listen to music (radio, satellite, CD, digital player, etc.), there are a growing number of alternatives for how you watch video content as well. Gone are the days when you were restricted to watching video on your television from Read More …