Bob Williams

Is your money guaranteed from online fraud?

March 27th, 2009 | Leave a comment | Tags: , , , , , ,

Do you know the policy your financial institution has regarding unauthorized access to your account through their Internet site? Are you protected against 100% of any losses that occur due to fraudulent access? If you haven’t checked the policy at your financial institution, it’s a good idea to do so. If they don’t offer protection for your assets then you need to start asking questions or think about moving them.

Identity theft and fraud continues to appear in the news. Most financial companies have increased their security and authentication programs but the thieves have become more sophisticated too. Some companies are struggling to gain new online customers because those customers …Continue reading >>

Bob Williams

Find and keep customers: 3 of the basics for success

December 26th, 2008 | Leave a comment | Tags: , , , , , ,

With the negative outlook of the economy and reports of down holiday spending, merchants need to look at basics for attracting and retaining customers.  Companies can weather the storm by focusing on core competencies, innovating, and reaching out to customers with individual information. Here’s a look at three principals for accomplishing this goal and some companies that are applying them already.

1. Promote your strength and core offering – The concept seems so basic, and yet is often forgotten.  The thought is also frequently applied to individuals in discussion of self knowledge and betterment.  Another way to think of this is “don’t forget your core competencies.”

A good example of …Continue reading >>