A Business Technology Place

Thought readings 1

Each week I capture, mark, and comment on blog posts and news articles around the internet. This is short list of three links that I think others will find valuable for their thought lives.

  1. The Book Every Analytics Professional Must Read by Douglas Karr at Marketing Tech Blog.  This post hit me in two my passion zones of baseball and internet analytics. I previously saw Moneyball as well and like the parallels Karr draws towards measurement of what really matters for your eCommerce store. Moneyball is on my “to read list”.
  2. 6 Tips for Improving Twitter Link Click Through Rate by Linda Bustos at GetElastic.  I like this examination of how to get a message more noticed. Whether it’s Twitter or some other medium this is part of the life of a marketer. See how many of these tips you are already performing with your tweets.
  3. Pinterest quietly profits off its users’ links by Laurie Segall at CNN Money. Pinterest has received a bunch of media attention lately. My first impression was a visual Delicious. As for making profits on links I think that most people respect making a profit. But the company should be transparent about it. Social networks like this are used by the choice of the poster and reader. They just need to know how the game is played.


Let me know what links you shared, tagged, or commented on this week.