Technology and the Internet are changing the communication and protocol for interactions between consumers and marketers. This is the first of a two part post about how consumers and marketers provide and consume information leading to purchases. It focuses on the empowered consumer and how consumers can use technology that is readily available to make informed decisions. I close with some thoughts about how consumers will make decisions in the future.
Consumers have the world in their hands
Today’s consumer is more empowered because they have the ability to choose and obtain information in more abundance and at quicker speeds. Gone are the days where marketers reached most consumers …Continue reading >>
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