Customer focused eCommerce: Return Policy

I recently made a return to Costco for a misbehaving GPS unit.  My experience was made easy in large part because of Costco’s friendly return policy.  The store clerk didn’t give me a hard time or ask me any detailed questions.  I didn’t even need to fill out a form. But the real find in the transaction was a feature Read More …

When rebates go from bad to worse

Product rebates are one of those things in our society that receive mixed reviews. On one side, you have the marketer who can use rebates as a tool to entice customers and potential customers to buy their product. On the other side is the consumer who must walk carefully through the rebate requirements to claim their prize. Rebates provide marketers Read More …