Customer focused eCommerce: Return Policy

One comment | Posted December 5th, 2008 in Customer Focus, Internet Marketing, eCommerce | Tags: , , , ,

I recently made a return to Costco for a misbehaving GPS unit.  My experience was made easy in large part because of Costco’s friendly return policy.  The store clerk didn’t give me a hard time or ask me any detailed questions.  I didn’t even need to fill out a form.

But the real find in the transaction [...]

When rebates go from bad to worse

Leave a comment | Posted November 20th, 2008 in Customer Focus, Internet Marketing | Tags: , , , ,

Product rebates are one of those things in our society that receive mixed reviews. On one side, you have the marketer who can use rebates as a tool to entice customers and potential customers to buy their product. On the other side is the consumer who must walk carefully through the rebate requirements to [...]