Why cord-cutters are still getting the better deal

It’s been five years since I cut the cord with traditional cable TV service. I don’t regret the decision. I also mounted an HDTV antenna in my attic and enabled a crystal clear picture for all local channels to every “cable” outlet in my house. This is useful if the internet is down and doesn’t require any subscriptions to streaming Read More …

Learning from customer service experiences

I’m documenting some customer service experiences from the last two weeks. They had an impact on my actions and they serve as a good reminder of reflection for customer service actions that we provide to others. People do notice words, attitudes, and body language. While on vacation at a location where the number one industry is tourism: Trolley Driver My Read More …

Tracking customer behavior across multiple channels

Two ads. Two shows. One Brand. While traveling home this week I was skimming a Delta Sky Magazine and noticed two full page ads from Cirque du Soleil. My first thought was that the ads were repetitive. They had different pictures but they were advertising  entertainment from the same brand. With just one page separating the two I thought maybe Read More …

The empowered marketer – yesterday, today, and tomorrow

Technology and the Internet are changing the way consumers and marketers interact with each other. This is the second of a two part post about how consumers and marketers provide and consume information leading to purchases. The first post focused on the empowered consumer. In this post I’ll discuss the empowered marketer and how marketers can use technology that is Read More …