Tracking customer behavior across multiple channels

By Bob Williams, Leave a comment | Posted December 10th, 2011 in Customer Focus, eCommerce, internet marketing

Two ads. Two shows. One Brand. While traveling home this week I was skimming a Delta Sky Magazine and noticed two full page ads from Cirque du Soleil. My first thought was that the ads were repetitive. They had different pictures but they were advertising  entertainment from the same brand. With just one page separating [...]

The empowered marketer – yesterday, today, and tomorrow

By Bob Williams, Leave a comment | Posted September 17th, 2009 in Ideas, internet marketing

Technology and the Internet are changing the way consumers and marketers interact with each other. This is the second of a two part post about how consumers and marketers provide and consume information leading to purchases. The first post focused on the empowered consumer. In this post I’ll discuss the empowered marketer and how marketers [...]