Why cord-cutters are still getting the better deal

It’s been five years since I cut the cord with traditional cable TV service. I don’t regret the decision. I also mounted an HDTV antenna in my attic and enabled a crystal clear picture for all local channels to every “cable” outlet in my house. This is useful if the Read More …

Shaping Work Habits – High School Jobs Revisited – part 3

Part 3 of 3 – Treasury Drug 2020 has been a disruptive year for everyone. Like millions of others, I’m wrestling with furlough and career choices. While we rarely list high school jobs on our resumes, I’ve been thinking about the three jobs I had during my teenage years. They Read More …

Shaping Work Habits – High School Jobs Revisited – part 2

Part 2 of 3 – McDonald’s 2020 has been a disruptive year for everyone. Like millions of others, I’m wrestling with furlough and career choices. While we rarely list high school jobs on our resumes, I’ve been thinking about the three jobs I had during my teenage years. They all Read More …

Shaping Work Habits – High School Jobs Revisited – part 1

Part 1 of 3 – Winn-Dixie 2020 has been a disruptive year for everyone. Like millions of others, I’m wrestling with furlough and career choices. While we rarely list high school jobs on our resumes, I’ve been thinking about the three jobs I had during my teenage years. They all Read More …

The Ackerman Security Wireless Communicator Upgrade Letter

Last week I started a two-post blog about examples of marketing communication letters to customers. I chose two examples that show when a marketing group is out-of-synch with the operations group of an organization. The letters are good case studies about syncing instructions, or the call-to-action, to a customer to Read More …

Rewarding switching over loyalty

A fast marketing engine. It took about 8 weeks for the marketing department at Charter Communications to catch-up with my decision to cut the cable TV cord. Considering the size of Charter, I’m impressed with the turn around time to add me to the prospective customer list mailings. New subscriptions Read More …

I.T. is better when…

It’s Thanksgiving week and I’m thankful for another year of work and learning. During my reflection this year for what I’m thankful for, I thought about what makes life in IT better. What are those things that help IT perform to their best ability? What are those things that help Read More …

Software open feedback loops

What is the secret sauce? What really drives new software features? Do we live in a world where the marketing department rules the day with ROI driven and profit making capabilities from within the software? To an extent, I believe the answer is yes. Businesses exist to make money. Business Read More …

What your company website is about and what it is not

Company websites are an opportunity to create solutions for a customer. The website is not about your products/services and how great they are. The website is about how your products/services solve problems/needs for customers. The website is not about your many awards and achievements. The website is about the customers Read More …

Use case example – removing the ‘how’ from requirements

I met with members of a project management office this week to plan an upcoming software project. Do understand that this is not an agile software shop. So when I suggested we create use cases in lieu of a more formal requirement document suite I received some inquisitive stares. Really Read More …

Customer focused eCommerce: Volume testing techniques

“If you build it, they will come…”.  That’s a classic line from Field of Dreams. While I love baseball, this isn’t a post about our great American sport and its glory.  I’ve heard this quote it used on many occasions in casual conversation about things other than baseball. One example, Read More …

Acting on customer survey responses and input

Question: Are “you spoke, we listened” campaigns effective? Recently I was reviewing a set of customer survey responses from a web site I manage and grouping the comments into like categories. One of the take-aways was an action list of things to fix. As I was documenting the items that Read More …

Find and keep customers: 3 of the basics for success

With the negative outlook of the economy and reports of down holiday spending, merchants need to look at basics for attracting and retaining customers.  Companies can weather the storm by focusing on core competencies, innovating, and reaching out to customers with individual information. Here’s a look at three principals for Read More …