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Company websites are an opportunity to create solutions for a customer. The website is not about your products/services and how great they are. The website is about how your products/services solve problems/needs for customers.
The website is not about your many awards and achievements. The website is about the customers that were satisfied to win those awards.
The website is not about keeping customers away from you by having a generic set of FAQs. The website is about getting customers in touch with people that can answer questions.
The website is not about public relations copy and marketing spin. The website is about communicating in real language with real people.
…Continue reading >>
Doing it right. I love seeing companies that are “doing it right” and reaping the rewards of success. By doing it right, I mean providing value driven products or services customers want and respect. Companies like Chick-fil-A, Disney, and QuickTrip (QT) come to mind. Wait a minute. Isn’t QT a gas station?
This week I read about QT, as an example of a customer focused business. I live in the metro Atlanta area where QT stations and stores are booming with customers and business. The description of brightly lit stations that are clean and well-staffed is accurate and to the point. While, the lower prices on gasoline are the hook …Continue reading >>
I met with members of a project management office this week to plan an upcoming software project. Do understand that this is not an agile software shop. So when I suggested we create use cases in lieu of a more formal requirement document suite I received some inquisitive stares. Really more like stares that silently said ‘huh?’
This particular software release does not include any new functional capabilities. It’s more targeted for user interface and site flow types of enhancements. I wanted a set of project artifacts that were more focused on context, flow, and results rather than something filled with sections of pre-written project governance language. The point of …Continue reading >>
I bit on the Fathead Black Friday deal this year to order a team logo for my game room. The package arrived via UPS ground shipping a few days later. Unfortunately, the box was damaged during shipping and the damage causing damage to the logo as well. The logo was creased in multiple locations on the adhesive background but I thought it might smooth once I applied it to the wall.
This was one area on the shipping box that had been damaged
Before I removed the logo from the adhesive I photographed the creases so that I could prove the item had been damaged during shipping and not …Continue reading >>
“If you build it, they will come…”. That’s a classic line from Field of Dreams. While I love baseball, this isn’t a post about our great American sport and its glory. I’ve heard this quote it used on many occasions in casual conversation about things other than baseball. One example, is when building Internet sites. If you are planning to build a site, it’s an essential task to test your site for the type of volume you expect. After all, “If you build it, they will come…” A poor customer experience due to a slow web site, unavailable web site, or system error messages could mean lost business and a …Continue reading >>
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