Another satisfied customer
I’m not a customer service professional by title, but I write a good bit about “customer focus” and its importance to a business. As I interact with businesses in my personal and professional life, I’m always looking for those that exhibit world class customer focus. A marketing professor once told me that everyone is a salesman and marketer in their organization regardless of their title. His point was that whether your customers are internal to the organization or external you have a job to satisfy a need in order to complete a transaction. That’s the role of a marketer. As I think about this, you could …Continue reading >>
Latest Discussions